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WE ARE ARRAS CONSULTING—

An analytics consulting team that thrives on working hand-in-hand with companies to ignite their growth.

We specialize in developing data-driven strategies

that give you a competitive edge in your market, optimize marketing spend and drive revenue.

IT'S ALL ABOUT DELIVERING RESULTS.

From targeted MARKET RESEARCH that reveals powerful customer insight to developing SALES & MARKETING ANALYTICS strategies and cross- channel DIGITAL OPTIMIZATION, we customize our process based on your business and its goals. 

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"We partnered with Arras Consulting to help identify the biggest pain points in our industry. The Market Research illuminated major issues on the horizon that gave us a strategic edge in our Product Development. The published study serves as a great source of content, creates PR opportunities, and boosts SEO while making us a thought leader in the space!" 

 

MATT MALANGA

     CMO~LiveAction

Our in-house team of experts work methodically with each client to understand their market in order to tailor a study that is uniquely suited to meet their goals. From specialized groups to general population studies, Arras will provide access to the right target audience from a global sample. Results in hand, our data analytics team will extract the key insights and assist in your understanding of their statistical significance and subsequent impact to your business.

Regardless of the type of study that is right for you, our process is consistent in execution and delivery:

 IDENTIFY KEY OBJECTIVES / BUSINESS QUESTIONS

 SURVEY DESIGN / AUDIENCE IDENTIFICATION

 SURVEY EXECUTION / DATA COLLECTION

 ANALYSIS AND INSIGHT GENERATION

Beyond the obvious targeted market knowledge gained there are a variety of benefits to your business as an outcome of an Arras Market Research study such as: 

STRENGTHENING BRAND AWARENESS .  BOOSTING SEO . INCREASING PR OPPORTUNITIES

Arras will thoroughly analyze your business—the challenges and successes, the current systems in use, business processes and most importantly your relationship with DATA and use our expertise to identify areas (specific to you and your market) of targeted focus.

Depending on your individual needs and goals, our process may include analysis from your business systems such as:

WEB ANALYTICS

MARKETING AUTOMATION

EMAIL MARKETING

PAID MEDIA

CRM/SALES FUNNEL

The final deliverable for our Exploration service is a report of our findings with a prioritized breakdown of recommended actions for growth opportunities within your organization. This customized assessment may be an independent project or you may continue to partner with Arras and allow us to help you reach your business goals.

Digital intelligence is a crucial element in the success story of any business. Put simply, this means understanding what your market is looking for and identifying how to best build and optimize your content in order to give it to them.  At Arras, we begin with Keyword Research—a prioritized set of keywords tailored for your business and its strategy as well as competitive intelligence to offer insight on your digital positioning amongst key competitors.

Your customized Keyword Research serves as the core of your digital strategy and allows your business to meet the needs of that addressable market through the following:

 SEO / NATURAL SEARCH STRATEGY

 PAID MEDIA / PPC STRATEGY & EXECUTION

 CONTENT CREATION

 CONVERSION RATE OPTIMIZATION

 WEB DEVELOPMENT

A perfect example of allowing your Marketing team to ‘begin with the end in mind.’ Knowing what is being searched for in your market is the launch pad for ensuring that you build relevant content to reach the right audience at the right time.

HOW WE HELP YOUR BUSINESS GROW

MARKET RESEARCH

EXPLORATION

DIGITAL DIRECTIVES

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