The world of Marketing has always been a mix of art and science. Never has that been more true than today, where digital intelligence is a crucial element in the success story of any business. Put simply, this means understanding what your market is looking for and identifying how to best build and optimize your content in order to give it to them.
The foundational element of any digital strategy must be centered around Keyword Research. It’s a great example of allowing your Marketing team to ‘begin with the end in mind.’ Knowing what is being searched for in your market is the launch pad for ensuring that you build relevant content to reach the right audience at the right time.
At Arras, our Digital Directives service begins with Keyword Research. The deliverable for this service is a prioritized set of keywords tailored for your business and its strategy as well as competitive intelligence to offer insight on your digital positioning amongst key competitors. Collectively you will gain an overall sense of intent being shown by the Total Addressable Market of your business.
Your customized Keyword Research serves as the strategic center of your digital strategy and allows your business to meet the needs of that addressable market through the following:
• SEO / NATURAL SEARCH STRATEGY
• PAID MEDIA / PPC STRATEGY & EXECUTION
• CONTENT CREATION
• CONVERSION RATE OPTIMIZATION
• WEB DEVELOPMENT
“Arras Consulting’s Keyword Research report immediately opened our eyes to major gaps in our digital footprint. They helped us prioritize keywords based on business opportunity and worked with us on an SEO strategy that increased our Natural Search visitors by 5x within a few months.”