IT'S TRULY BEEN AN HONOR. . .
To work with and be trusted by respected businesses such as these is a rewarding privilege. Collaborating with forward-thinking companies and making a real difference—from their culture to their bottom-line is precisely why we do this everyday.
We are dedicated to delivering measurable results with every project we commit to and just as every organization is unique so are their individual successes. Here are a few examples of our methods of measurement and our project WINS! Yes, we enjoy a little showing off from time to time—solely, on our client's behalf of course.
"I cannot speak highly enough of the work that ARRAS CONSULTING did and the part they played in our company's growth. ARRAS developed an entire B2C Go-to-Market strategy, worked with our marketing team to optimize tactics and significantly reduced our CAC. The B2C strategy was so successful, it led to doubling our company's revenue!"
Since 2005, FamilyWize has lived to their mission of improving lives by providing access to affordable prescription medications. After 10 years in business, the B2B partner distribution model had reached its maximum capacity.
We partnered with FamilyWize to build a comprehensive B2C Go-to-Market strategy to supplement their B2B distribution. Utilizing an optimized channel mix, we developed a strategy that maximized their ROI and allowed FamilyWize to acquire new customers at scale. Additionally, We optimized the digital user experience and developed a new pricing strategy.
• 100% Increase in Revenue/Profit
• 82% New Customer Growth
• 64% Reduction of CAC (Customer Acquisition Cost)
• 3x Increase in Web site Conversion Rate
Arras Consulting was hired to help a large B2B Enterprise Software company. As their suite of offerings has grown, the complexities of understanding their data across sales & marketing became too great—as they did not have dedicated analytical support.
We strategized, built and staffed their analytics functions across the sales & marketing departments. We assisted in the install of people, process, and technology to make strategic use of their data. The efforts were to optimize their marketing campaigns and product launches as well as recommending targeted cross-sell and up sell strategies.
• $100M+ Incremental Revenue from Sales Plays
• 84% Increase in Marketing Sourced Pipeline
• 25% Increase in Marketing Qualified Leads
• Created a Data-Driven Culture and Cohesive Decision Making
"ARRAS CONSULTING helped us develop analytics functions and to optimize our efforts across sales and marketing. They drove incremental revenue from sales plays, but the biggest impact ARRAS made was on our company culture. ARRAS gave us the internal capability to become a more data-driven organization and make better business decisions."
"We hired ARRAS CONSULTING to develop an Account-Based Marketing strategy. Their model segmented the right accounts for us to target, making our sales force far more productive. Additionally, they helped us get a better understanding of our customers and prospects with surveys—which doubled as the best source of our lead generation."
Trustpilot has built the world's most powerful review platform that is free, and open to all. While they have continued to grow their business, they were seeing diminishing returns on their sales efficiency. Additionally, there was low awareness for the business value of investing in customer review platforms.
We created a comprehensive account-based marketing strategy to allow Trustpilot to better target companies that were ready to buy. To address the low consumer awareness, we developed and executed surveys on Trustpilot's behalf. Not only did this lead to great learnings in the market, but also became the most cost-effective channel for lead generation.
• 100% Increase in Win Rate in Target Markets
• 42% Increase in Marketing Qualified Leads
"We partnered with ARRAS CONSULTING to help us identify the biggest pain points in our industry. The market research illuminated major issues on the horizon that gave us a strategic edge in our product development. Additionally, the survey results became great content to boost our SEO and make us a thought leader in the space.
LiveAction develops IT visibility, analytics, and diagnostic solutions designed to simplify network management. They wanted to be able to tell a value-based story for their business and needed to get a read on their key audience—specifically what major pain points they were facing and what the keys were for their future.
We began by developing a set of surveys aimed at the target user of their products. We then analyzed the results and partnered directly with the CMO to develop content to share the key findings that has positioned LiveAction as a thought leader in their space and generated significant public relations value.
• #1 Natural Search Ranking for Multiple Key Industry Terms
• 94% Increase in Share of Voice